Real Estate & Innovation 25 Feb 2026 7 mins read

Championing the Urban Coastal Oasis

Champions Beach City redefines luxury living with India’s first inland beach lagoon township, bringing the serenity of the coast to the heart of the city.

Aerial View of Champions Beach City Lagoon
A groundbreaking mixed-use township blending premium residences with sustainable coastal design.

In a world where urban living demands innovation, Champion Infratech unveils Champions Beach City, a groundbreaking mixed-use township in Karnapalli, Berigai, Tamil Nadu. Located just 45 minutes from Bengaluru’s Sarjapur belt and 20 minutes from Hosur Airport, this visionary destination brings coastal living inland, blending premium residences, wellness, and leisure with sustainable design.

Anchored by a crystal-clear Public Access Lagoon, Champions Beach City offers a transformative lifestyle for residents, investors, and visitors seeking unparalleled experiences.

A Visionary Legacy

Founded by Subhakar Rao Surapaneni, Champion Infratech pioneers a new era of urban development. With a mission to bring beachfront experiences to every Indian, Champions Beach City is the first step toward building 100 such townships across India. Co-founder Hema Malini Niramannuri emphasizes a city built for life, fostering celebrations, connections, and well-being. Powered by Crystal Lagoons technology, this township combines opulence with eco-conscious innovation, redefining India’s luxury real estate market with a focus on sustainable, vibrant communities.

The Heart of Coastal Living

At the core of Champions Beach City lies its Crystal Lagoon, surrounded by soft white sand beaches offering both public and private zones. This aquatic centerpiece is complemented by premium villas, branded residences, and lagoon-facing apartments, all crafted to immerse residents in a coastal paradise.

The iconic yacht-shaped Champions Beach Club, featuring a helipad, provides world-class amenities. Floating restaurants, sunken bars, beach cafés, and poolside event arenas create dynamic social spaces, perfect for hosting memorable gatherings and celebrations.

Wellness and Cultural Harmony

Champions Beach City champions holistic living through its Wellness and Longevity Hub, which includes yoga domes, luxurious spas, and advanced diagnostic and nutrition centers. A cultural amphitheatre, celebration lawns, and firepit lounges foster community engagement and creative expression.

AI-powered hospitality delivers hyper-personalized guest experiences, seamlessly blending cutting-edge technology with human warmth. Every element, from architectural design to personalized service, is meticulously crafted to elevate well-being and cultivate a profound sense of belonging.

Sustainable Innovation at Scale

Sustainability is the cornerstone of Champions Beach City. The Crystal Lagoons technology uses 100 times fewer chemicals and significantly less water than traditional systems, ensuring minimal environmental impact. Rainwater harvesting, aquifer recharge, and Air2Water systems generate clean water from air, while energy-efficient smart infrastructure supports a plastic-free, solar-powered township.

A Smart Investment Opportunity

Champions Beach City is a lifestyle destination and a financial powerhouse. It's a fully-managed, revenue-sharing resort model that delivers up to 15 percent annual rental yields from retreats, weddings, and wellness tourism. It also provides 50 percent profit sharing from the club, spa, and F&B operations.

With over 30 percent projected capital appreciation in the booming luxury asset segment, investors enjoy zero operational stress, as Champions Hospitality expertly manages all aspects, ensuring a seamless, lucrative venture.

Shaping India’s Urban Future

Champion Infratech’s Vision 100 aims to create 100 Beach Lagoon Cities across India, transforming inland and underserved regions with sustainable, high-impact developments. The company invites builders, developers, and hoteliers to partner on turnkey solutions, from compact 1-acre lagoons to expansive beachfront destinations. Champions Beach City is a movement to reshape India’s urban, resort, and real estate landscape.

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